Q: What are Small Business owners losing by NOT having a Web site?

A: Customers.

Small business owners need to realize that people aren’t using phone books for anything other than door stops anymore. All three major search engines are skewing search queries towards local even when a user doesn’t include a local modifier. SMB owners need to not only create a Web presence, but to control it, as well.

It’s possible to create a Web presence without a full site thanks to things like Yelp and other social media outlets. However, you don’t control any of those. You have no say on how they’ll let you connect with customers. You can’t create an email list on Twitter. By relying on *other* sites to house your conversations you’re severely handicapping yourself.

Without a real Web site, you lose your ability to:

• Differentiate yourself
• Create authority and street cred with customers and within your industry
• Spread ideas
• Get social
• Take advantage of Universal Search’s ranking power
• Benefit from the engines bias to show local results
• Share your company story and information
• House your own community
• Save costs by answering frequently asked questions
• Target your specific neighborhood (defined by zip code, points of interest, ideas, etc)
• Build an email list.

Where should a small business owner start in building a Web site?

Whoever you are you will need a website to fully reach your potential. This is where Dzino Web Development can help. Our highly experienced team of designers and developers can assist with all aspects of your website design project, from start to completion. Dzino Web Development provide Website Design, Graphics, Web & Flash animation, Website Development including Ecommerce, Content Management and back-end programming, Search Engine Optimisation (SEO), Domain name registration, email and quality hosting for your new website on one of our dedicated web servers. Stunning Website Design from Dzino Web Development.